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Month: July 2023

How Do I Evaluate New Pieces of Technology?

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Hi Joe,

I’ve been asked to evaluate new solutions that could replace one of our tools.

This is the first time I’m having input into the assessment and purchase of new software, and I’m not really sure how I should approach this.

I have two specific questions:

  • How can I identify the most effective tool for my company?
  • What qualities should I look for to guide the decision?

 
Thanks,

Evaluating Evan.

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Evan, it’s good that you’re thinking critically about this.

The amount of martech solutions is increasing by the day, so it’s becoming more of a challenge to cut through the noise and advocate for the best tech.

 

“It’s almost a rite of passage
for people in MOPs to get burned by a tool.”

 

It’s almost a rite of passage for people in MOPs to get burned by a tool, whether:

❌ they were oversold on its capabilities
❌ the solution didn’t gel with their stack, or
❌ it just wasn’t the right fit for the problem or goal at hand.

I’ve participated in evaluations where solutions seemed promising — useful functionalities, relevant integrations, good price point — only to not quite deliver on their purpose.

Frustrating as it is to wait out a contract, these experiences make clear how important it is to be intentional with your tool purchases and how sometimes, this is a difficult thing to get right.

 

Guide your evaluation:

 
👉 Know your agenda: What problems are you trying to solve or efficiency gains are you trying to achieve?

Whether you want to improve a particular process, consolidate multiple tools into one, or make it easier to scale, see if you can accomplish this during the trial or demo phase or determine whether it’s possible or not to do so.

This is a big clue as to how suitable a tool is.

 
👉 Keep focused on your primary issue: You might spot something interesting about a tool that isn’t why you wanted it in the first place.

That observation can lead you to solve a different problem or open a new opportunity, but keep in mind the capability or issue that’s driven you to enter the process.

 
👉 Understand its total value: How well does a tool address the breadth of issues and functionality gaps in your company?

You might find a solution that does exactly what you need it to without broader utility or an adequate tool for your intended use case that fits optimally with other aspects of your business.

Both are valid motives for choosing a tool; consult with the stakeholders in your company who’ll use or sign off on the tool to determine which would bring more value.

 
👉 Integration: As a standalone product, is the solution you’re looking at best in class at what it’s designed to do?

Is it an established market leader or gaining positive momentum? Does it integrate well with your CRM, CMS, and marketing automation platform? These are positive signs that a solution has longevity and that it’s compatible with your stack.

Look for online reviews, Gartner Magic Quadrant placements, and partner/vendor certification with your core pieces of tech.

 
👉 Research the solution provider: It’s worth doing your homework on the solution provider just as much as the tool itself.

Take into account the deployment options, customer support, and training that the vendor offers, along with any third-party reviews and feedback from your network.

 
For more reading on this topic, check out our piece ‘Is It Worth It? The Hidden Cost of New Martech Tools.’

You’ve got this,

Joe Pulse

What Do Marketo’s Upcoming URL Changes Mean for You?

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About two years ago, Adobe Marketo Engage changed its URL structure for images and file assets, landing pages, and forms. Most of you probably did something about this in 2021, but for anyone who still hasn’t, the old URL structure will be deprecated on August 1st, 2023.

In other words, any references using the legacy URL structure will break very soon. So let’s take a closer look at who will be impacted, the specific changes that are coming, and what you need to do about it.

 

Who will be impacted?

Anyone who meets the following criteria will be directly affected on August 1st:

1) Your Marketo instance was provisioned before 2021.

To put it simply, if you started using Marketo before 2021, there is a good chance you have web pages and forms that are using the legacy URLs. Marketo has also stated that all form embed codes prior to October 2020 used the legacy URL structure. Anyone who implemented their instance during or after 2021 can likely stop reading at this point.

2) You do not have a CNAME configured in Marketo.

If you’ve determined that your Marketo instance was provisioned before 2021, the next step is to verify whether or not you’ve configured a CNAME. For anyone who doesn’t know what a CNAME is, it stands for “Canonical Name.” Think of it as a unique, branded alias for landing page links, form links, or file links that are associated with your domain.

For example, our domain is www.revenuepulse.com. If we had a landing page for blog posts that was properly configured to use a custom CNAME, it might look something like www.blog.revenuepulse.com. In this case, the “blog” portion of that hypothetical URL is the CNAME.

3) You do not have an SSL secured instance of Marketo.

When it comes to Marketo landing pages in particular, it’s important to ensure you have SSL (Secure Sockets Layer) enabled. If you’re unfamiliar with SSL, it’s essentially a security protocol that allows your website host to validate whether or not a subdomain is your owned property. Keep in mind that SSL is not included in your Marketo subscription by default. Users must proactively add it to their instance as a paid add-on, and it will take 48 hours to activate once ordered. If you didn’t know this, there is a chance your landing pages are not SSL compliant – which will also affect other Marketo forms embedded anywhere else on your site.

So if you have a Marketo instance that was provisioned before 2021 AND you have not configured a CNAME or secured your pages with SSL, these URL changes will impact you – below are the details of what they will look like.

 

What is changing?

If you haven’t configured a CNAME, Marketo will automatically update all of your links with an assigned CNAME based on your Munchkin ID. This means that any references to old URLs will result in 404 page errors, broken files, and forms that fail to load – all of which will happen on August 1st.

Images & Files

Any images and/or file assets created before 2021 that have their URLs hardcoded into Marketo landing pages without a configured CNAME will have their URLs changed to include a unique hostname – breaking the old URL. Marketo has provided this example for what these link changes will look like:

Legacy: http://na-sj01.marketo.com/rs/123-ABC-456/images/cuteKitten.png
Current: http://123-ABC-456.mktoweb.com/rs/123-ABC-456/images/cuteKitten.png

Landing Pages

The same applies to Marketo landing pages themselves. Any page that hasn’t been configured to use a custom CNAME will have its URL updated to include a unique path name, as shown in a similar example below:

Legacy: http://na-sj01.marketo.com/lp/123-ABC-456/unsubscribePage.html
Current: http://123-ABC-456.mktoweb.com/lp/123-ABC-456/unsubscribePage.html

Forms

When it comes to embedded forms, there are a few extra things to consider. Marketo embedded forms will break not only on landing pages without a configured CNAME but also on landing pages that aren’t secured by SSL. Here is an example of the embedded code changes from Marketo’s release notes:

Legacy:
marketo form legacy URL structure

Current:
Marketo URL current structure

 

What should you do about it?

To avoid a slew of broken pages, forms, and files, we recommend you follow these steps (which we’ve compiled directly from the Marketo Engage release):

1) Start by configuring a CNAME for your landing page URLs if you haven’t already. Marketo has an excellent guide on how to do that here.

2) Next, secure your landing pages with SSL – which you can learn how to do here.

3) Once you have SSL-secured landing pages with configured CNAME URLs, you must replace old embedded form code with the new link structure.

We want to draw your attention to this step in particular, as this will be something we think many organizations will overlook. An audit of your landing pages will be required to identify exactly where all your Marketo embedded forms exist. From there, your IT team (or whoever is in charge of website maintenance) can go in and update all of the embedded form code.

4) The final step would be auditing existing Design Studio references that are using the old URL structure. Since Marketo’s landing page editor automatically formats embedded images and forms to be compatible, this applies more so to existing hardcoded references on non-Marketo pages.

While these changes are certainly important, we don’t want to incite panic.

onsider this more of a reminder for anyone who forgot about Marketo’s initial announcement back in 2021. If you want to learn more about the URL changes, you can read the Marketo Engage release directly here.

And if you need help implementing these changes, reach out to us!

The Secrets to a Happy Consultant-Client Relationship

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TLDR: Whether you’re in a MOPs team or consulting in the space, learn methods of managing processes, projects, and expectations to strengthen the consultant-client relationship.

Why is a good relationship important? A strong relationship with a consultancy can help MOPs teams to optimize day-to-day processes and tasks, address issues that have built up over the years, and unearth opportunities to improve the strategic contributions that MOPs makes to the business.

The secret to a good relationship: For consultants and clients to enjoy a successful working dynamic, however, both sides must empathize with the needs of the other and be considerate and transparent around scope and project expectations.

What’s in this article for you? If your MOPs team is beginning to work with consultants to deliver projects, or you’re a consultant in the MOPs space looking to build successful client relationships, this Tough Talks Made Easy will help you:

➡️ Communicate your needs within the partnership

➡️ Better understand those on the other side

➡️ Understand effective methods of managing processes, projects, and expectations to strengthen the relationship

 

Active listening

When MOPs teams and consultants begin to collaborate, there’s a groove to find between the established ways of doing things internally and new recommendations that consultancies bring to the table.

 

“Reciprocity and active listening are perhaps the most important qualities.”

 

At this early stage, reciprocity and active listening are perhaps the most important qualities to get the relationship off to a strong start.

As a client

Before contacting an agency or consultancy, your marketing ops team should adopt a specific mindset for success.

👉 Have clear objectives for the partnership

👉 Be prepared to communicate with the consultancy effectively

👉 Be open to incorporating external expertise, even if it means adjusting established work approaches

As a consultant

If you’re consulting with a MOPs team, responsiveness is essential.

Spotting early opportunities to optimize your client’s workflows and tech stack can quickly prove value and create rapport, but your vision should respect your client’s priorities.

Your recommendations and suggestions need buy-in from the decision-makers and day-to-day contacts in the team—and you’re most likely to get that if you show awareness of what your client needs and how more significant changes will impact them.

Big takeaway

Whether you’re on the client or consultant side, approach these early discussions respectfully.

Take on board your consultant’s rationale for certain changes or what motivates your client’s organizational choices and methods — regardless of how early decisions go, if the other party feels understood and appreciated, you’re creating a solid basis of trust.

 

Expectations vs. reality

As your projects continue, transparency and open lines of communication are like oxygen to the relationship.

As a client

For a marketing ops team, sessions with the consultant are a proactive way to surface your needs and communicate expectations around expected deliverables and timelines.

If your MOPs team lacks experience working with consultancies, they might not understand that consultants have other relationships to manage with unique deliverables and timelines. What might seem like a fair request in-house can be unviable for consultants to fulfill.

For that reason, encourage your team to consider the demands your partners are under and prepare to be flexible. Some urgent turnarounds just aren’t possible for your consultant. Others can be done but require adapting project scope.

As a consultant

Meetings with clients help you keep up with requirements and requests.

A common pitfall for consultants is to view the content of a project in isolation and underestimate the amount of time it’ll take to complete.

Avoid building up client expectations beyond what’s realistic by clarifying the factors that contribute to delays like scope creep, vacations, multiple rounds of reviews in testing and gathering consensus from multiple stakeholders in the discovery phase.

As a consultant, you want to reflect on all these dependencies and share them proactively with clients when setting a turnaround date.

 

“The train can go off the track without a regular communication channel to set the course.”

 

Path to success

Both parties should know that the train can go off the track without a regular communication channel to set the course.

Whether you’re client-side or consulting, encourage systems of working that put you on the same page.

👉 Suggest task management software (be it a dedicated tool or a spreadsheet) to assign tasks and monitor progress, and establish weekly status calls to discuss the status of day-to-day projects, longer-term plans, and any issues or roadblocks impeding progress.

 

Reciprocity

The consultant-client relationship is one of mutual participation.

It requires openness and respect from both parties towards the other’s expertise, needs and demands.

Transparent communication around timelines and deliverables and an enthusiastic approach toward your shared purpose are the foundational components of a rewarding relationship that gets results.

For any project guidance, Revenue Pulse is here to help.

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The MOPs Race to the AI Finish Line

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TLDR: How is AI transforming marketing operations? Some platforms are integrating AI tools directly, while others are allowing user communities to develop add-on solutions. The winners of this race will be those who integrate AI effectively, while the losers risk missing out on market shifts. We are at a crucial turning point in AI tools for B2B, and embracing AI is vital for staying competitive.

Ready. Set. Go!

It’s not a space race. It’s more of a 5000-meter race – and we’re on the first lap with 12 more to go. A couple of runners have pulled out ahead and the rest of the field is figuring out what to do.

Salesforce and HubSpot are incorporating AI assistant tools into their platforms to enhance user experience, ease the learning curve, and prevent users from seeking alternative AI solutions. Adobe has doubled down on the creative side, but we’re not sure what’s in store for platforms like Marketo.

 

“It’s clear now that AI has started to transform business.”

 

It’s clear now that AI has started to transform business. Tasks that used to require expert knowledge and hours to complete can now be done quickly and efficiently by AI.

 

Which Course?

There are two routes for platforms to take. The first is to integrate AI directly into the platform (like HubSpot), and the second is to allow user communities to develop add-on solutions or APIs to integrate AI enhancements.

 

The Winners?

So far, it’s elbows up around the first corner of the track, with HubSpot and Salesforce quickly integrating AI functionality – but it’s too early to tell who will win this race.

Whoever comes out on top will have to overcome the following key issues:

1. The power of status quo. In today’s MOPs landscape, it is very hard to disrupt the status quo. Convincing organizations to shift marketing automation platforms requires a significant cost benefit.

2. Patience. It’s reasonable to be optimistic that all platforms will eventually integrate AI into their offerings. But the real question is, will users be patient enough to wait for their current platform to add AI enhancements, or will they turn to another platform that does it first?

3. Early adoption. Platforms must communicate that those who embrace AI early on will likely be well-situated for future shifts and evolutions in how we do our work. MOPs professionals should welcome a world where repetitive, low-value tasks are eliminated – it’s very likely that AI will accelerate MOPs work for the foreseeable future.

 

The Losers?

This is even harder to predict. But it’s safe to say those who are slower to embrace AI are most likely to lose out or miss important market shifts.

 

“Those slower to embrace AI are most likely to lose out or miss important market shifts.”

 

Consider this scenario: a mid-market company has made an acquisition and is deciding between two marketing automation platforms to standardize on. Given that one platform has strong AI capabilities that increase efficiencies and lower costs to operate, and the other platform does not, it would seem like an easy choice.

What about the experts? All around, the speed at which work can be completed will increase. The losers will likely be those who are last to adopt and integrate AI into their systems and processes.

 

The Gamblers?

There are tremendous opportunities today for many to build third-party add-ons that integrate AI functionality into these platforms like Marketo.

For example, at RP we’ve created some AI content personalization add-ons that are really promising. The question is, how far do we have to go and will this feature be replaced by official platform integrations?

That’s the million-dollar question that everyone wishes they had a crystal ball to answer.

 
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What are the next steps?

As we know, it’s still very early – the race has just entered the first corner.

And while it’s easy to become fatigued by the inflated expectations and relentless hype of AI, we’d be doing ourselves a disservice if we didn’t try our best to stay optimistic, open-minded, and up-to-date.

Because the reality is: we are at a crucial turning point in AI tools for B2B.

Our work is going to change, and we must change with it.

How to Guide Your Hiring Team on MOPs Recruitment

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TLDR: Demand for skilled MOPs people far outstrips the supply. To attract and retain the best talent, your recruitment process should focus on the candidate experience and the employee experience.

The struggle to attract talent: Demand for skilled Marketing Operations professionals has long outpaced the supply. The current job market is especially driven by talent. Top MOPs candidates have the bargaining power to take or stay in roles with the most attractive company cultures and compensation packages, and for as long as that’s the case, companies that hire without regard for the candidate experience will struggle to attract and retain the best talent.

What’s in this article for you? If multi-stage interview processes and a lack of long-term thinking for each hire sounds like your organization’s approach to recruitment, it’s time for a Tough Talk.

We’ll help you discuss what effective MOPs recruitment looks like with your CMO and Hiring Manager, so your team can get great candidates onside and nurture them for long-term success.

 

The candidate experience

Far too often, companies in the MOPs space operate with the assumption that the logistics of recruitment should work in their favor. Really, the process is a two-way street.

In each interaction, candidates are scoping out whether your organization is the right place for them to work, and considering the scarcity of MOPs skills, the people with real potential to excel in your roles hold all of the cards.

 

Encourage hiring teams to view their recruitment practices through the candidate’s eyes.

 

👉 Does a demanding job description position your company as a rewarding workplace?

👉 Is a string of multiple interviews with disparate stakeholders (e.g. Sales, Marketing, IT, Leadership) the most considerate use of a candidate’s time?

👉 Is it respectful to require candidates to perform free labor or attend a full-day interview while working a full-time job?

The candidate experience is not just about extending decency. Practices like these fail at selling your company as an inviting and stimulating place to be, which has real business consequences.

If you can’t attract talent, your company faces spending serious dollars on a recruitment agency. And even then, you run the risk of hiring subpar candidates.

Bottom line: The lost productivity and cost involved in fixing the mistakes of an ill-fitting hire will completely dwarf the size of investments your company should have made into

  • Well-researched role requirements.
  • Building a culture that your talent people advocate for.
  • A recruitment process that puts the candidate’s needs first.
  • An attractive compensation package.

 

To keep people, hire with a purpose

MOPs roles are often multidisciplinary by design, but many of the industry’s job descriptions read like laundry lists of scattershot and highly advanced competencies.

Just like how the right tools for your business are the ones that effectively support your goals, leadership needs to plan and design new roles around the specific needs of the MOPs team.

Before writing the job description

Before your hiring team sits down to write any section of a job description, tell them all about the skill gaps and upcoming projects in the MOPs team.

This is the basis of an intentional hire. Your hiring team can identify the experience that’s truly important for candidates to bring versus skills that transfer or can be taught.

As an example: Many roles seek experience with a particular marketing automation platform. But experience using one platform is highly transferable to another. Unless particular expertise is crucial to the position, keeping the role platform agnostic will attract a broader range of competent candidates who can learn new skills in the role.

This is essential for employee retention.

Rather than looking for a candidate who fits your requirements 100%, prioritize candidates who are 80% there.

Your hiring team can think of it this way: A 100% fit candidate has already been there and done that. Are they going to be satisfied in a job that doesn’t represent meaningful progression? You might offer them a higher salary than their current position, but there’s no telling if that’ll incentivize them to stay long-term.

 

“Your 80% fit, however, can truly gain something from taking the job.”

 

Your 80% fit, however, can truly gain something from taking the job. That makes them a better investment. A candidate who can say your company gave them a chance to develop their skills has motivation. That’s motivation to give their best effort, stay on the team and advocate for your brand to their network.

TL;DR: The perfect fit has room to grow.

 

Your recruitment brand

Desirable places to work all have this in common: They create environments where people want to stay.

To attract and retain the best marketing ops talent, leadership should focus the recruitment process on two things:

  • The candidate experience, then
  • the employee experience.

Treating your candidates and employees with empathy — practices based on candidate needs, a rewarding culture and compensation, hiring to invest in people — is how you create a workplace that people advocate for.

For any guidance you need with building a MOPs team, Revenue Pulse is here to help.

How Should I Approach My First Days in Marketing Automation?

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Hi Jo,

I’m due to begin my first role in marketing automation with a new company, and I’m wondering what I can do to get off to a good start.

I’m interested in the technical and data-driven elements of marketing. But I’m coming from a role focused more on campaign content.

This will be my first time getting truly hands-on with a marketing automation platform.

What things should I prioritize learning? How can I make a good impression on my new team?

Thanks,

New Naomi.

Naomi, congratulations on your new opportunity!

It’s natural that you want to shine and show your new colleagues that you’re someone they can count on. That said, don’t feel pressured to get a handle on all the complexities of your tools and the detailed dynamics of your industry and company just yet.

 

“Marketing automation platforms have a steep learning curve, and the MOPs space constantly changes.”

 

Marketing automation platforms have a steep learning curve, and the MOPs space constantly changes. When I first started in marketing automation, I found there to be no shortage of new things to learn. including the:

➡️ technicalities of the platform
➡️ priorities of the business and
➡️ ways that my new teams work together.

Confidence and fluency in these things are what you’ll develop over time as you get comfortable in the role.

For now, it’s best to focus on understanding the:

✅ essence of marketing automation
✅ fundamentals of your platform, and
✅ things your teams need from MOPs to work effectively.

 
Here are some steps I recommend you take as you settle into your new job:

 

Think user-centric:

Platforms are all about the user experience.

If someone is reading your content, you have one shot at engaging them further — what does this page or email need to convey to encourage them to download that whitepaper or click through?

Reflect on the principles of demand gen and inbound marketing. They underlie all the capacities a platform has to bring a campaign to life.

 

Resources:

Check out your platform’s support documentation, learning hub (e.g. Marketo Engage Tutorials, HubSpot Academy), and community forums.

These resources will help you to become self-sufficient, answer questions, and explore the different features of each platform. And, you can also develop a network by participating in user groups and discussions.

By interacting with people over time, you’ll increasingly establish yourself and learn more about the broader direction of the MOPs space.

 

Talk to people:

What do various people in your teams like or dislike about your marketing automation platform? What challenges are they experiencing? Talking about these things is a good way to start forming relationships, and it helps to focus your learning of the platform.

If you can discover how to solve problems that people are having, you’ll quickly establish rapport and expertise.

 

Make small improvements:

Your new team might want you to do things by the book or optimize established processes where you can.

Always be receptive to what your manager asks, but suggest potential areas for improvement along the way. Read our post ‘How Do I Get Management To Listen To Me?‘ for more ideas.

Whether you identify some tweaks to a page that could bring more conversions or introduce new visualizations that make data more digestible, it’s good to subtly show how you can improve things and make peoples’ lives easier.

You’ve got this,

Jo Pulse.

How to Work with an Agency: A Conversation with Marketing

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TLDR: Agencies help MOPs teams take on ambitious projects and meet goals, but do you know what it takes to work successfully with an agency?

How can marketers benefit from agencies? Agencies and consultancies are valuable sources of guidance and hands-on support, helping marketing teams to clear through tasks with greater efficiency and execute more ambitious projects that may otherwise be out of reach.

What homework should you do before approaching an agency? Organizations with all sorts of technical and resource needs can benefit from a strong agency partnership, but it’s best to establish clear priorities and learn how to manage the relationship before deciding to approach one.

What’s in this article for you? In this Tough Talks Made Easy, we’ll teach you how to work with an agency amidst various situational demands and how to communicate optimally with your partners. By the end, you’ll know how to:

➡️ See greater results from your current agency relationship

➡️ Set your expectations and communicate them to the agency

➡️ Get the most out of working with an agency

 

Determine your priorities

There’s a tendency for some organizations to hesitate when it comes to agencies, fearing the risk of being locked into a contract or pouring money into a resource they don’t use.

If the decision-makers in your marketing team have been reluctant to work with an agency for similar reasons, make this point: If your marketing ops team has more work than bandwidth, an agency is a direct solution to help you meet your goals. The investment makes sense if you know what you want to achieve.

 

“Before approaching an agency
to take on projects, establish your most pressing needs.”

 

Before approaching an agency to take on projects, leadership and MOPs must establish the most pressing needs for the team. These priorities will determine the kinds of service providers you need to look for and how you can best use them.

 

Here are a few scenarios:

Comfortable budget but short on time? Hiring an agency to take on more practical tasks frees up your team for higher-level strategic work. And if a project is particularly time-sensitive, the extra assistance makes it possible to reach your target turnaround time within an agreed scope.

Access to budget but not to headcount? Hiring an agency is a great option in this case. It gives your team the ability to achieve targets and successfully execute tasks while safeguarding their existing but limited bandwidth.

Lower budget with time to spare? Consider using an agency’s experts for advice on complex projects to maximize your time. Think of projects like implementing a new marketing automation platform or attribution. Consultants can interpret and communicate the impact of the changes you’re looking to make and guide you through the steps to take for long-term success.

Short on both? If you’re in a crunch for time and budget, your leadership team needs to establish top priorities for marketing ops and share them proactively with your agency so they’re best equipped to meet your needs within scope.

Read our post ‘Marketing Operations: In-House, Agency or Hybrid‘ for other models.

 

Realistic expectations

To build a partnership based on trust and transparency, both parties must uphold their roles and responsibilities.

Clients are right to have certain expectations of an agency:

✅ Getting work done on time to a high standard

✅ Managing internal stakeholders

✅ Pivoting when necessary to match the changing needs of your business.

But clients should also prepare to support the agency to deliver. That means being open and honest about your goals for the working relationship.

Whatever performance expectations Marketing has, team members using the agency must offer relevant information about your business, campaigns, and priorities proactively.

 

Best practices for projects:

👉 Share resources and access permissions in a timely and forthcoming manner.

👉 Be courteous in all communications and timelines you establish.

👉 Offer support and feedback to help the agency perform more effectively.

Your marketing team might approach an agency with great ambitions. But for all the help an agency can provide, they aren’t magic.

 

“Your partners are
human beings
with multiple priorities to balance…”

 

Your partners are human beings with multiple priorities to balance and many projects in MOPs involve working through a long series of steps and processes. For example, getting attribution off the ground in a matter of weeks isn’t a viable scope to present to an agency.

To keep expectations realistic, your team should acknowledge that progress takes time. Clearly communicate what you want to achieve, sharing relevant KPIs and metrics with your agency as you approach each milestone, but do so with the understanding you’ll get results gradually.

 

The bottom line

An agency’s expertise and support help to make your MOPs function successful.

Deciding to work with one is a sign that you’re delegating effectively to complete important projects to a high standard.

Collaborate with your leadership and marketing teams to identify clear goals, share them proactively with your agency, and mutually establish a realistic scope for delivery. These are the ingredients of a partnership that gets results.

Whatever your organization needs, Revenue Pulse is here to help.

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