Whenever AI is mentioned in the workplace, there are normally concerns over data privacy, security, and compliance (and rightfully so).
So, how can marketers safely integrate AI into their work?
We answered this question by showcasing 3 AI use cases that protect your data, while still producing high-impact results.
It all happened last week in our event titled: “AI + Marketo: How to Implement 3 High Impact, No Risk Solutions”.
Hosted by: Andy Caron (President, RP), Lucas Machado (Director of AI & Automation, RP), and Tyron Pretorius (Owner, The Workflow Pro).
If you missed it, you can watch the FULL recording above!
Here’s a quick overview of what we covered.
Before we get into the specific use cases, we went through a few “AI Fundamentals” including the differences between general models and fine-tuned models, pricing, and compliance.
Then, we went deep on the ChatGPT-Marketo connection, including the use of webhooks, integration platforms, and the Marketo API.
After that, we covered 3 specific use cases (with a bonus use case at the end):
1. Sentiment Analysis
For this, we demonstrate how to perform a sentiment analysis of your Marketo emails using ChatGPT, leading to enhanced content that resonates with your audience and improves open rates, click-through rates, and conversions.
Follow along with the webinar or read our in-depth guide here.
2. Finding the Best Email Send Times
Here, we show how you can extract email interaction data from your Marketo instance and use ChatGPT analysis to answer the age-old question: When is the best time to send emails?
Follow along with the webinar or read our in-depth guide here.
3. Persona Classification
Traditional classification methods often fall short due to constantly changing job titles, industry terms, and other parameters. The good news is, we can create our own fine-tuned GPT that understands the patterns of these term changes, then integrate directly into Marketo for enhanced persona classification.
Follow along with the webinar or read our in-depth guide here to learn how it’s done.
4. Sales Acceleration (BONUS)
For our final use case, we show you how to integrate ChatGPT, Marketo, and your CRM with an IPaaS solution like Zapier or Workato to automatically generate reports for your sales team – instantly contextualizing MQLs so your reps can have effective conversations that close more sales.
Follow along with the webinar or read our in-depth guide here.
If you have any questions about integrating AI with Marketo, don’t hesitate to reach out to us!
